Full-time
Pay: $70,000/year
Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts.
This is not a social media coordinator position .
We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance.
You’ll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.
Manage digital acquisition for multiple FSA campaigns, including:
You’ll help manage the complete path from:
Digital marketing at FSA is built around testing.
You’ll continually evaluate:
We don’t just want to know how many leads we generated .
We want to understand which marketing ultimately generates qualified prospects, appointments and new clients.
We want someone who already understands digital marketing fundamentals and is ready to take ownership.
Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus, but not required.
You're probably a good fit if you naturally look at marketing results and ask why .
Why did one campaign generate better leads?
Why did Google generate fewer leads but more appointments?
Why did one landing page convert at twice the rate of another?
Why are we paying $80 for one lead and $140 for another?
What happens to those leads after they enter the CRM?
And most importantly:
We’re looking for someone who is analytical, curious, organized and comfortable taking ownership — someone who doesn’t simply report numbers, but helps determine what those numbers mean.
Your primary performance metrics will include:
Additional metrics will include:
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